A Guide to Streamlining Product Discovery with Jira Service Management


Today we wanted to delve into a topic that might not be on everyone's radar: the integration of Jira Service Management (JSM) and Jira Product Discovery (JPD). This combination can revolutionise how you handle feedback, ideas, suggestions, and enhancements within your project management framework. Let's take a deep dive into how these tools can work hand in hand to supercharge your product development process.

What is Product Discovery

First things first, let's clarify what we mean by "product discovery." In essence, it's the process of gathering and evaluating ideas, feedback, and customer insights to inform product decisions. It's about understanding user needs, market trends, and competitive landscapes to steer your product roadmap in the right direction.

The JSM and Product Discovery Connection

So, how exactly can JSM complement your discovery activities? Well, imagine receiving a request or feedback through your JSM platform. It could be from a customer, an internal team member, or anyone engaging with your product or service. Here's where the magic begins:

Check for Existing Ideas: The first step is to see if the idea or feedback already exists within your product discovery tool (JPD). If it's a new concept, great! You can create a fresh idea. But if it's already there...

Recording JSM Requests in JPD Ideas: This is where the synergy happens. You can add the JSM ticket as an "insight" to the corresponding idea in your JPD project. This link establishes a clear connection between the initial request and the broader concept it aligns with.

Creating Insights: To link the JSM ticket, simply copy the JSM ticket's URL, navigate to the relevant idea in JPD, and create an insight by pasting the URL in the insight link field. By doing this, the overarching idea will be linked back to the JSM ticket. Voila! You've now bridged the gap between operational feedback and strategic product planning.

Why It Matters

You might wonder why this integration is crucial. Here are a few compelling reasons:

Efficiency: Streamlining the flow of information saves time and reduces manual effort in tracking feedback and ideas.

Visibility: Having a centralised repository for insights provides visibility across teams, ensuring everyone is on the same page regarding priorities and decisions.

Data-Driven Decisions: By analysing insights and identifying patterns, you can make informed, data-driven decisions about which ideas to prioritise and pursue.

The Paper Trail: One of the underrated (and lesser known) benefits of this integration is the paper trail it creates. Each JSM ticket linked to an idea leaves a traceable path, making it easy to report back to stakeholders or requesters about the status and progress of their suggestions.

Final Thoughts

The integration of JSM and JPD is a game-changer for organisations aiming to innovate efficiently. Whether you're a start-up looking to gather early-stage feedback or a seasoned company refining your product strategy, this approach offers a structured and collaborative way to manage ideas and drive meaningful outcomes.

If you're intrigued by this concept, reach out for assistance from our team of experts.

Speak to our Atlassian Experts today