10
Nov
2026
Atlassian’s new Usage-Based Pricing (UBP): What you need to know
On 1 September 2026, Atlassian announced they are rolling out usage-based pricing (UBP), a model that works alongside your existing subscription and aligns what you pay with the value you get.
As part of this, Atlassian have introduced the following meters:
- Rovo credits
- Automation steps
- Assets Objects
- Bitbucket meters (including build minutes, Git LFS Storage, Packages Storage and Packages Network)
- Customer Service Management AI agent resolutions
All products that utilise a meter will have an included allowance as part of your annual subscription. When you exceed your monthly allowance UBP kicks in, and you will need to pay for any overage.
Billing will begin on 3 December, 2026 for most meters.
How can you prepare?
- Review your usage: Ask your organisation administrator to open Atlassian Administration, select Insights then Platform usage.
- Review your extra usage settings: If you're comfortably within your monthly usage limit, consider disabling extra usage for each meter.
- Talk to us about our UBP Optimisation: We’ll help you understand your usage, assess the potential business and cost impact, and identify practical next steps.
You can also visit Atlassian’s usage-based pricing FAQ for more information.
What’s next? Reach out to us!
Our team of Atlassian specialists can help you understand the changes, assess the impact on your business and determine the most cost-effective way forward.